Without doubt the most common and cheapest form of viral campaign is ‘word of mouth’ but as all marketers will tell you that’s also the most difficult type of campaign to start and/or control.
And cost is also often a major consideration in creating a video clip which has that ‘must see’ factor.
On the internet many well known successes such as those enormous outdoor beer commercials were developed commercially at great expense and subsequently rolled out on mainstream TV.
Of course everyone would like to think that their own video put together lovingly in the garage by amateurs (and not paying for well known talent) will take off into cyberspace purely driven by its own innate creativeness and making its producers instant megastars on the world stage.
Sadly experience shows this phenomenon is the exception rather than the rule and a quick examination of ‘view count’ results on www.YouTube.com using the primary keyword ‘Wollongong’ reveals the reality:
The video coming in at 12th spot (out of 1,710) got less than 10,000 views in over 12 months and you only have to proceed to 100th place to drop to only 1,500 views, i.e. only 5.8% of hosted videos containing the keyword ‘Wollongong’ received better than 1,500 views in a 12 month period.
Or, to look at it another way, about 94% of YouTube hosted videos linked to Wollongong some how receive a maximum of 4 views a day and most a lot less - and it’s the most popular video sharing portal in the world.
Of particular importance when considering how to promote Wollongong on the internet is the fact that a search of Wollongong on YouTube ‘by relevance’ (the default position) – basically meaning the content is about the city rather than just containing the name as a keyword - reveals that only 603 people viewed the most relevant clip in over 12 months, viz. ‘The Way Wollongong Was – Steelworks’ by the guys who created the popular IWTonight program for community TV (Pass the Popcorn Productions).
Local organisations wishing to become involved with the “Secret Wollongong” VIRAL initiative are asked to contact Andrew Connery phone 4254 0200 Bus Hrs or CLICK HERE >>>>>>>>>>>>
On the internet GOTO: www.yoctv.com.au
OR simply Google ‘Secret Wollongong’ and you’re there!
(BTW select The Secret Wollongong – top LH column) | 
