Come along to the next Wollongong Small Business Club meeting and listen to Greg Kerr, Head of Marketing, School of Management and Marketing, Faculty of Commerce, University of Wollongong discuss the following:

• Where does branding fit and just how critical is it in promoting the image and positioning of a small business?
• How useful is academic literature when it comes to the development of a business branding strategy?
• What lessons can be learnt from looking at the practical experiences of a small business that has evolved its branding over time?

Greg Kerr will address these questions and make comparison between practitioner experiences and the academic writings.

Greg has extensive experience in business and tourism marketing and is well recognized for his knowledge of branding concepts and fundamentals. This is vividly illustrated by the many papers he has written and the fact that he has been chosen to undertake a study comparing the global branding strategies of Sydney and Dubai.

His presentation will highlight important issues and strategies for consideration by small business proprietors

Time  :   5.15pm to 7.30pm   
Date   :   Tuesday 5th August 2008
Venue  :    Rydges Hotel Burelli Street Wollongong
Cost   :   FREE to attend
RSVP  : Ring Lee at the IACC on 42274500

MARKETING TOOLS FOR SMALL BUSINESS

The NSW Department of State and Regional Development invites you to attend an exciting business development seminar – Marketing Tools for Small Business.

Effective marketing is about more than just placing an ad in a newspaper or putting your logo on a t-shirt.  You need to be able to communicate well in order to describe your product to a customer, whether it’s online, in person or in an advertisement or flyer.  This 3 hour workshop will encourage you to start thinking about the application of marketing principles to your business. 

There are short sessions on knowing and communicating with your customers and distributing your product through different channels including online, networking, advertising and direct sales.  You’ll practice presenting your product to others and writing copy for the web and printing. 

Time  :   8.45am for 9.00am to 12.00pm  
Date   :   Wednesday 6th August at Kiama
                Thursday 7th August at Moss Vale 
Cost   :   FREE – must RSVP to Kimella on 4421 1000 

INDUSTRIAL RELATIONS AND HUMAN RESOURCES

Short Courses and Workshops

Are you confused about industrial relations laws?

The Office of Industrial Relations short courses and workshops will help you to understand how the current industrial relations legislation affects your business.   They are designed to help you understand your legal rights and obligations as an employer in NSW.  The workshops will be conducted in Bowral, Nowra and Wollongong.  Workshops that are scheduled for the next couple of weeks:

• Employing Staff in Hairdressing and Beauty Salons

o 9.00am – 12noon
o Wednesday 6th August
o Free to Attend

• Employing Clerical Staff

o 9.00am – 12noon
o Wednesday 13th August 2008
o Free to Attend

• Industrial Relations in NSW – Rights and Responsibilities

o 9.00am – 12noon
o Wednesday 3rd September 2008
o Free to attend

 
For a full program of all of the Office of Industrial Relations workshops please visit www.industrialrelations.nsw.gov.au or call Toni on 131 628 and ask for extension 4612. 

BASIC BOOKKEEPING FOR SMALL BUSINESS

It is very important for any small business owner to know how to keep sound financial records but more importantly understand how to use those financial reports to make informed decisions. 

This workshop is designed to provide an overview of record keeping responsibilities and provides practical exercises in the tasks required to manage a business through record keeping. 

By attending this workshop, you will develop an understanding of financial control and the importance of cash flow.  Practical exercises demonstrate how to treat petty cash, cash payments, cash receipts, daily bank balances and bank reconciliations.

Time  :  9.00am to 12 noon  
Date   :  Friday 8th August Wollongong
Cost   :  $45.00 per person

This is only a brief outline of the types of small business advice and assistance that we can offer.  Want to know more?  Remember I am a FREE service and can assist you in developing your business in many ways.  Call me today on 42233100 or check out our website at www.illawarraitec.com.au