But how do you ensure that your advertisement, brochure or web stands out from the competition? How do you create headlines that get attention? And what is an effective call to action? Writing great copy requires good technique and skill.
Among your varied roles as an owner of a business, you're probably your own advertising agency. This means you need to be able to write compelling messages that get the attention of your target market and position your product. You'll have to be able to write in a range of genres for different communication channels - brochures, online, direct mail or advertising copy.
Michelle Spooner from Spoonfed is the next guest speaker at the Southern Highlands Small Business Club. Michelle has spent a career writing and proofing copy. Bring your existing brochures and advertisements and decide whether they need improvement or if you've got it right!
This FREE Event is sponsored by Illawarra ITeC, Wingecarribee Shire Council, Southern Highlands Business Chamber and the NSW Department of State and Regional Development.
Time : 5.15pm for 6.00pm until 7.30pm
Date : Wednesday 12 August 2009
Cost : FREE - catering provided
Venue : Mittagong RSL Club Hume Highway, Mittagong
RSVP : Call Illawarra ITeC on 4223 3100
NSW Trade Promotion Program
Are you interested in taking your product or service overseas?
The NSW Department of State and Regional Development’s program of international trade missions and exhibitions offers export-ready NSW companies an effective way to identify new international business opportunities and to acquire the knowledge and connections critical to export success.
Trade missions
Trade Missions are either general in nature catering for a broad range of products and services, or industry specific visiting significant overseas markets.
International exhibitions
At selected international trade shows, the department organises exhibition space for shared use by New South Wales companies.
16 – 18 September 2009 Exhibition ‘BioKorea 2008’, Korea
21-24 September 2009 Trade Mission to New Zealand
26-29 October 2009 Women Going Global Trade Mission to Japan
Numbers for all trade missions and international exhibitions are limited to ensure the highest level of individual service.
Interested in finding out further information? Contact Rory McAlester, Export Advisor DSRD & Tradestart on 4421 1000 or check out the DSRD website at: www.business.nsw.gov.au/business/exporterassistance/trademissions.htm
Serviced Offices Available
Are you looking for serviced offices in the CBD of Wollongong for a reasonable cost?
Illawarra ITeC has fully serviced office space available now
No LEASE – Monthly Rental Agreement only
Run your business from establish offices in a prime location or utilise Illawarra ITeC’s virtual office facility.
Benefits include:
• Short term / Long term availability
• FULLY services offices
• Reception/Mailing/Cleaning
• Your phone answered in your business name
• Business name signage
Additional services available:
• Broadband Internet Access
• Undercover Parking available
• Training/Casual Interview Rooms for hire
Premises located at:
1/336 Keira Street (Cnr Keira and West Streets) Wollongong NSW 2500.
Contact Sarah on (02) 4223 3100 to arrange an inspection and discuss rates.
Free Advisory Services
If this current economic situation is really getting you down and you find that you are struggling and really need some business advice – call Illawarra ITeC and make an appointment to see one of our Business Advisors.
Illawarra ITeC has five Small Business Programs to either :
- help you get started in your business venture; or
- further develop your business skills and improve your business.
All programs provide free and confidential business advice. We have offices based in Wollongong, Nowra and Mittagong - but we are also a mobile service and can come to you.:
• Illawarra Business Advisory Service (IBAS)
• Business Enterprise Centre (BEC)
• New Enterprise Development Scheme (NEIS)
• Illawarra Innovation Advisory Service (IIAS)
• Aboriginal Enterprise Development Officer (ADEO) Program
Call Illawarra ITeC today on 1300 065 058.
Do you receive our weekly Illawarra ITeC Small Business News Newsletter? If not, email Virginia today on ibec@illawarraitec.com.au and we will automatically send you a copy.
This is only a brief outline of the types of small business advice and assistance that we can offer. Want to know more? Remember I am a FREE service and can assist you in developing your business in many ways. Call me today on 4223 3100 or check out our website at www.illawarraitec.com.au
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