HOW TO MARKET YOUR BUSINESS ONLINE
FREE HALF-DAY SEMINAR
Register Now - www.itecelearning.com.au
Illawarra ITeC is offering small business owners and operators the chance to attend a FREE half-day Getting Started Online seminar as part of their Australian Government funded Stepping Up Online Program.
The Stepping Up Online Program provides three different ways that small businesses can get involved :
1. Getting Started Online – half-day seminars running in many areas – 313 Theatre Coniston 9.30am 7 May for first session in Wollongong
2. Stepping Up Online – half-day workshops
3. Advanced Marketing Online – online tutorials
The Illawarra ITeC Stepping Up Online project, an initiative funded through AusIndustry's Small Business Online Program provides face-to-face learning, web-based tutorials and mentoring to help small business operators maximise their business growth by fully utilising web-based business opportunities.
Go online and take advantage of the many helpful free tutorials and online lessons or attend one of the FREE informative seminars or workshops that we will be running throughout the next 12 months.
Register your details online and complete our short business diagnostic to determine which of the three stages of the program is best suited to your needs.
GETTING STARTED ONLINE
Break down barriers and lift the fog. We can provide the basic knowledge, support and encouragement for small businesses to enter and operate effectively online through your own website. You will gain working knowledge of the terminology required to investigate setting up your first website, and learn the basic tools to establish a web presence and utilise all the web-based business services available, e.g. BAS online, PayPal and e-Banking.
STEPPING UP ONLINE
This stage addresses the needs of businesses who are confident to move on, and/or already have an existing website that might be under-utilised.
Attend our face-to-face workshops where topics will include: e-Marketing, search engine optimisation, driving traffic to your website with SME strategies, learning about URLs and Content Management Systems.
You will gain more complex knowledge to negotiate web-based business activities and feel confident that what they are developing will actually meet your business needs.
ADVANCED MARKETING ONLINE
The Advanced stage is for experienced businesses who have had a website for several years and who want to move into serious e-Marketing, implement the latest techniques and utilise the latest training opportunities by doing it themselves and who do not wish to employ an SME consultant.
You can broaden your sales base and exposure to the global market place! We will give you the ability to adapt your own website to suit a changing market.
Attend our FREE Wollongong “Getting Started Online” seminar on Friday 7 May 2010 to learn how to:
• Use online business services
• E-Marketing to grow your database
• Develop an effective website
• Drive traffic to your website to increase profits
• What the super-fast National Broadband Network means
… and much more!
Other venues include Mittagong, Nowra, Bega, Batemans Bay, Campbelltown, Blacktown and Parramatta. Please refer to the website for dates and venues.
Registration to attend a workshop or participate in the free online tutorials is essential! Go to www.itecelearning.com.au or call 1300 166 694 for further information or assistance with the registration process.
WOLLONGONG SMALL BUSINESS CLUB
Marketing Your Business - Getting Back to Basics
No matter how great your website is, how many followers you have on Twitter, or how well found you are on Google, if visitors fleetingly cross your path and don't tell anyone about you, then it is likely you have ignored the basics of marketing. Have we simply forgotten the fundamentals of good marketing? At this interactive evening with Carolyn Tate, author of the new hot-off the press Marketing Your Small Business For Dummies, find out how to put solid marketing principles in place to grow your business. Carolyn will be selling books on the night, be available to sign them for you and give you some on-the- spot ideas and advice to market your business.
GUEST SPEAKER: Carolyn Tate
DATE: Tuesday 4 May 2010
TIME: Networking starts at 5.15pm - finishes 7.30pm
VENUE: Rydges Wollongong, 112 Burelli St, Wollongong
COST: Attendance is FREE - finger food provided, buy your own drinks
RSVP: Email lee@rdaillawarra.com.au or call Lee on 4227 4500 INTRODUCTION TO BUSINESS PLANNING
A good business plan will increase your chances of business success. It will help you identify your customers, market area, pricing strategies, financial and operational goals. By completing a business plan you will better understand your competitive advantages, new opportunities, current weaknesses and longer-term objectives for the business. Having a business plan is also an important requirement for gaining finance from financial institutions.
The aim of this workshop is to provide an overview of the business planning process and increase the skills of participants to enable them to complete a business plan for their business. Business Plan templates will be provided.
TIME: 12.00pm to 1.30pm
DATE: Thursday 6 May 2010
COST: $33.00 p/person (light refreshments included)
BASIC BOOKKEEPING WORKSHOP
It is very important for any small business owner to know how to keep sound financial records but more importantly understand how to use those financial reports to make informed decisions.
This workshop is designed to provide an overview of record keeping responsibilities and provides practical exercises in the tasks required to manage a business through record keeping.
By attending this workshop, you will develop an understanding of financial control and the importance of cash flow. Practical exercises demonstrate how to treat petty cash, cash payments, cash receipts, daily bank balances and bank reconciliations.
TIME: 9.30am to 12.30pm
DATE: Tuesday 11 May 2010
COST: $45.00 per person (light refreshments included) MARKETING WORKSHOP
It is not enough to just have a fantastic product or service; you also need to be able to understand how to market your product or service to potential customers and clients.
This workshop will help you understand the different aspects of marketing, how your product / service fit into the whole market and how you can market your business more effectively. We will discuss:
• Conducting Market Research
• Who is Your Target Market
• How to Compete Against Your Competitors and Win
• The Four Ps of Marketing
• SWOT Analysis
• Requirements of Developing a Marketing Plan
TIME: 9.30am to 12.30pm
DATE: Wednesday 19 May 2010
COST: $45.00 per person (light refreshments included)
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