Marketing is more than just selling and advertising. It’s about what you need to do to capture and keep your customers over time. Your marketing plan needs to answer the questions: why am I in business, what do customers want and why will customer buy from me and not my competitors?
Developing your marketing plan covers four main aspects:
Market research
Marketing goals
Marketing strategies
Monitor and Control
If you would like to find out further information about how to market our business more effectively – then why not attend Illawarra ITeC’s next Marketing Workshop.
This two-hour workshop will help you to understand the different aspects of marketing, and how you can market your business more effectively?
You will learn:
How to Conduct Market Research
Who is Your Target Market / Customers
Analysing Your Competitors
The Four P’s of Marketing
SWOT Analysis
Requirements of Developing a Marketing Plan
Time : 12 noon to 2.00pm
Date : Tuesday 24th June 08
Cost : $40.00 – light lunch provided
Bookings and payment prior to the workshop are essential – EFTPOS facilities are available.
BUSINESS PLANNING
A good plan is like a map, helping you to find the best path to achieving your goals. Setting business goals helps you to use your time and resources more effectively. By planning ahead, you are more likely to be able to take advantage of business opportunities and anticipate problems. You will also need a business plan to raise finance.
Your business plan involves developing:
Business Goals
Management plan
Marketing plan
Operating plan
Financial plan
Action plan
Do you need to put together a Business Plan but don’t know where to start? Illawarra ITeC regularly runs Intro to Business Planning Workshops for both new and existing businesses.
The aim of this Workshop is to provide an overview of the business planning process and increase the skills of participants to enable them to complete a business plan for their business. Business Plan templates will be provided free of charge. Don’t forget to then book in for our free consultation through the Business Advisory Service to make sure that your business plan will work for you.
Time : 12 noon to 1.30pm
Date : Thursday 5th June 08
Cost : $33.00 – light lunch included
RSVP : Illawarra ITeC on 4223 3100
Bookings and payment prior to the workshop are essential – EFTPOS facilities are available.
NAB & illawara BEC join forces to support Small Business
The National Australia Bank (NAB) and the Illawarra Business Enterprise Centre (BEC) are offering an innovative program to assist eligible small business access finance to assist them to start or grow their business.
The Microenterprise Loans are unsecured business loans of between $500 and $20,000 for people on low income who may have difficulty accessing normal credit. The loans are available to help start up or support existing businesses with five or fewer employees. This includes sole traders and businesses operated from home.
The Program also aims to support businesses through Illawarra ITeC Business Mentoring Services. To be considered for a NAB Microenterprise Loan applicants must meet the following eligibility criteria:-
Have a completed business plan and if needed approved training in Small Business Management, Business Skills, and Business Plan development
Have been operating a business for at least 6 months
Are seeking a business loan of between $500 and $20,000 to continue an enterprise with 5 or fewer employees
Be 18 years and over
Be an Australian Citizen or Permanent Australian Resident
Be willing to continue to work with an Illawarra ITeC business mentor for at least 12 months.
Ensure that you are not eligible for a normal NAB business loan.
If you would like further information on the new Microenterprise Business Loans please contact Virginia Wren at Illawarra ITeC on 42233100.
NEIS COURSE STARTING 28th July 2008
Do you have a good business idea?
Would you like to start your own business and become self-employed?
Let Illawarra ITeC help you put that business idea into practice and develop the necessary skills essential for business survival.
NEIS Provides:
FREE Nationally recognised and accredited training in Small Business Management
FREE Advice and support from a mentor for the first 12 months
Income support for 12 months
Access to a network of established and successful small businesses.
To be eligible for the NEIS Program you must be in receipt of a Centrelink pension or benefit and your business must not yet be operating on a commercial basis. For further information and to discuss this program in further detail please call Shannon today on 4223 3100.
This is only a brief outline of the types of small business advice and assistance that we can offer. Want to know more? Remember I am a FREE service and can assist you in developing your business in many ways. Call me today on 42233100 or check out our website at www.illawarraitec.com.au
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