It is not enough to just have a fantastic product or service, you also need to be able to understand how to market your product or service to potential customers and clients.
This two-hour workshop will help you understand the different aspects of marketing, help you understand how your product / service fits into the whole market and how you can market your business more effectively.
We will discuss:
• Market Research - how to conduct research for your business
• Who is your Target Market
• Who are your competitors
• The Four Ps of Marketing
• USP and ESP
• SWOT Analysis
• Requirements of Developing a Marketing Plan
Time: 12 noon to 2.00pm
Date: Tuesday 24 June 2008
Cost: $40.00 – light lunch included
Payment can be made by EFTPOS by phoning Ph: 4223 3100 Pitch 08
Do you have an innovative idea, project or businesses?
Are you interested in?
• Small and medium sized businesses?
• Start-ups?
• Capital raising?
• Early-stage investment opportunities?
• Investor education
What is Pitch '08?
Pitch '08 is a competition for entrepreneurs and business owners to “pitch” their idea, project or businesses to investors and receive feedback from a panel drawn from a variety of financial and business backgrounds.
The philosophy behind Pitch '08 is to support innovation and to educate the investment community and general public on the excellent project and business propositions available in Australia that often can't raise capital because they are too "early-stage” or don't fall into the usual funding criteria.
Pitch '08 is a much needed forum where "the ideas meet the money".
When and where is Pitch '08 held?
Pitch '08 is a public event, held in Perth, Melbourne, Sydney and Brisbane.
Applications for NSW Pitch 08 close on Monday 7 July. See www.pitch08.com.au for application forms and terms and conditions of entry.
NSW Pitch 08 will be held at the Powerhouse Museum, Ultimo on Saturday 6 September, from 2.00 – 5.00pm.
What’s on offer?
The 10 short-listed businesses from each state event will receive business mentoring through the Australian Small Scale Offerings Board (ASSOB) as well as a pre-pitch training workshop which covers communicating your business opportunity to investors, pitch training and audio-visual resources.
• The winning business will receive a listing on ASSOB, valued at $40,000
• Runner-up prize valued at $11,000
• Third prize valued at $10,000
Who is hosting Pitch '08?
Pitch '08 is hosted by the Australian Small Scale Offerings Board (ASSOB) and NSW Department of State and Regional Development. The Australian Small Scale Offerings Board provides an organised platform for investors to gain information about early-stage investment opportunities in some of Australia’s most exciting unlisted companies. Using the ASSOB system, an unlisted company is able to raise up to $5 million each year by selling its securities through a simple and affordable process. See www.assob.com.au/
This is only a brief outline of the types of small business advice and assistance that we can offer. Want to know more? Remember I am a FREE service and can assist you in developing your business in many ways. Call me today on 4223 3100 or check out our website at www.illawarraitec.com.au | 
