Posted 21-04-2009
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Small Business
by Virginia Wren

Do you have a new invention?

Free Advice on Patents, Trade Marks, Designs and Copyright

Do you need assistance with how to register a patent, trade mark, design or need information about copyright?  Then make an appointment to see one of our business advisers to discuss the above through the Illawarra Innovation Advisory Service. The Innovation Advisory Service is a FREE program and is supported through funding from the NSW Department of State and Regional Development.

We also have the services of an Intellectual Property Attorney who provides free advice at our offices once a month.  Appointments are now being made for:

Time:  Half hour appointments
Date:  Friday 1 May 2009  Illawarra ITeC Wollongong
Cost:  FREE
RSVP: Call 1300 650 058 to make an appointment

Small Business Marketing Workshop

It is not enough to just have a fantastic product or service; you also need to be able to understand how to market your product or service to potential customers and clients. 

This is even more important in this current economic climate. How do you differentiate from your competitors?  What is unique about your business?

This two-hour workshop will help you understand the different aspects of marketing, help you understand how your product / service fits into the whole market and how you can market your business more effectively. We will discuss:

• Conducting Market Research
• Who is Your Target Market / Competitors
• The Four Ps of Marketing
• SWOT Analysis
• Requirements of Developing a Marketing Plan

Time:   9.30am to 12noon  
Date:   Friday 1 May 2009   
Cost:   $40.00 – light Refreshments included

Basic Bookkeeping Workshop  

It is very important for any small business owner to know how to keep sound financial records but more importantly understand how to use those financial reports to make informed decisions. 

This workshop will provide an overview of record keeping responsibilities and provides practical exercises in the tasks required to manage a business through record keeping.  You will develop an understanding of financial control and the importance of cash flow and how to complete petty cash, cash payments, cash receipts, daily bank balances and bank reconciliations.

Time:  9.00am to 12 noon  
Date:  Thursday 7 May
Cost:  $45.00 per person – light refreshments provided

Protecting Your Brand - Free Seminar

If you are already in business, or looking to start your own enterprise in the near future, then it is vital that you consider how to develop and/or protect one of your key business assets - your 'brand'. Careful brand management through the use of appropriate intellectual property rights (IP) can significantly increase the awareness of your products or services in the public domain leading to the increased growth of your business.

At this free seminar, you will hear information from: 

• Illawarra Innovation Advisory Service – An outline of the free and confidential services available
• IP Specialist William Hird of Davies Collison Cave - Patent and Trade Mark Attorneys on the various forms of intellectual property rights that are available for Australian businesses and how they can be best used to increase the value of your brand.
• IP Australia – the Australian Government agency responsible for administering patents, trade marks, designs and plant breeder’s rights.
• Two local case studies –The Pros and Cons and My Individual Journey
• The University of Wollongong – The Commercialisation Checklist
• You will also be able to book a free private consultation after the seminar

The seminar will help you to:

• Identify your Intellectual Property Rights
• Register those rights, i.e. Patents, Designs and Trade Marks
• Use your Intellectual Property to develop and protect your 'brand'
• Maintain and grow your brand in the public domain
• Gain insight from other successful Australian brands
• Better understand the services available

You may also like to book in for a free private meeting with a patent attorney after the presentation to discuss your idea further.

Time:      9.15am for 9.30am to 12.30pm  (followed by individual appointment)
Date :    Tuesday 19 May 2009 
Venue :  iC Function Centre, Innovation Campus, Squires Way, North Wollongong
Cost :    FREE – light refreshments served
RSVP:    To reserve a place at this seminar and book your individual appointment,
             please contact Illawarra ITeC on 4223 3100.

Free business advisory services

Illawarra ITeC has five small business programs

If this current economic situation is really getting you down and you find that you are struggling and really need some business advice – call Illawarra ITeC and make an appointment to see one of our Business Advisers. 

Illawarra ITeC has five Small Business Programs to either :

- help you get started in your business venture; or
- further develop your business skills and improve your business.

All programs provide free and confidential business advice. We have offices based in Wollongong, Nowra and Mittagong - but we are also a mobile service and can come to you.

• Illawarra Business Advisory Service (IBAS)
• Business Enterprise Centre (BEC)
• New Enterprise Development Scheme  (NEIS)
• Illawarra Innovation Advisory Service (IIAS)
• Aboriginal Enterprise Development Officer (ADEO) Program

Call Illawarra ITeC today on 1300 065 058.

Free Business Advisory Services

If this current economic situation is really getting you down and you find that you are struggling and really need some business advice – call Illawarra ITeC and make an appointment to see one of our Business Advisers. 

Illawarra ITeC has five Small Business Programs to either :

- help you get started in your business venture; or
- further develop your business skills and improve your business.

All programs provide free and confidential business advice. We have offices based in Wollongong, Nowra and Mittagong - but we are also a mobile service and can come to you.

• Illawarra Business Advisory Service (IBAS)
• Business Enterprise Centre (BEC)
• New Enterprise Development Scheme  (NEIS)
• Illawarra Innovation Advisory Service (IIAS)
• Aboriginal Enterprise Development Officer (ADEO) Program

Call Illawarra ITeC today on 1300 065 058.

Serviced Offices Available  

Are you looking for serviced offices in the CBD of Wollongong for a reasonable cost?

Illawarra ITeC has fully serviced office space available now
No LEASE – Monthly Rental Agreement only.

Run your business from established offices in a prime location or utilise Illawarra ITeC’s virtual office facility.

Benefits include:

• Short term / Long term availability
• FULLY services offices
• Reception/Mailing/Cleaning
• Your phone answered in your business name
• Business name signage

Additional services available:

• Broadband Internet Access
• Undercover Parking available
• Training/Casual Interview Rooms for hire

Premises located at:  1/336 Keira Street (Cnr Keira and West Streets) Wollongong NSW 2500. Contact Sarah on 4223 3100 to arrange an inspection and discuss rates.

Do you receive our weekly Illawarra ITeC Small Business News Newsletter?   If not, email Virginia today on ibec@illawarraitec.com.au and we will automatically send you a copy.  

This is only a brief outline of the types of small business advice and assistance that we can offer. Want to know more?  Remember I am a FREE service and can assist you in developing your business in many ways. Call me today on 4223 3100 or check out our website at www.illawarraitec.com.au 

 

Virginia Wren is the Manager of the Illawarra Small Business Centre (a division of Illawarra ITeC). The Illawarra Business Advisory Service is funded by the NSW Department of State and Regional Development and provides free advice to small business start-ups and existing businesses.

 

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